MTV Launches in Israel

LONDON/TEL AVIV: Israel marks the 64th localized version of the MTV service, which launched as a Hebrew-language channel on HOT and YES through a deal between MTV Networks International (MTVNI) and Ananey Communications. 

Targeted at 16- to 34-year-olds, MTV Israel airs international music programming, as well as entertainment series including Jersey Shore, The Hard Times of RJ Berger and favorites such as Pranked, Made, My Super Sweet 16 and Pimp My Ride. Also launching alongside the channel is a new MTV Israel website, feautring news, gossip, fashion, photos, polls, biographies, concert and event information and more. 

 

“MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people,” commented Marjory van Mackelenbergh, the VP of music content and business services for emerging markets at MTVNI. “Israel has and continues to be a priority market for us and we are proud to work with Ananey Communications to further grow our multiplatform, multi-brand portfolio and provide Israeli youth with an unrivalled premium viewing and brand experience both on- and off-air.”

 

Added Orly Atlas-Kats, the VP of Ananey Communications, “We are proud to launch MTV Israel and our new dedicated website, offering viewers even more appealing content in Hebrew than ever before. Our goal is to continue strengthening the MTV brand in Israel and to create the number one destination for youth in the market. I’m confident that MTVNI’s experience and broad international content library combined with our local know-how and dynamic approach will help us to achieve this.”