MTG Launches Viasat Streaming Service

STOCKHOLM, May 21: Modern Times Group’s Viasat Broadcasting
has launched a new pan-Scandinavian online video streaming site offering up
on-demand access to movies, series and sports content.

Located at www.viasatondemand.se,
.dk and .no. Viasat OnDemand will provide streaming of a selection of feature
films, live sports events such as the UEFA Champions League and Euro 2008
football championship qualifying games, TV series and original content from its
portfolio of channels.

“The launch of Viasat OnDemand is in line with our strategy
of offering customers our content and channels on a flexible ‘Anytime,
Anywhere’ basis—i.e. independent of time and location,” said Hans-Holger
Albrecht, the president and CEO of MTG. “Broadband-enabled viewers will be able
to watch what they want, when they want, and where they want. It follows the
successful launch of www.viasatsport.com and creates a single point of access
where customers can easily purchase streamed content. Viasat OnDemand will not
only complement Viasat’s other forms of content distribution, but also create
additional revenue streams from our broad portfolio of online broadcasting
rights.”