Mister Maker Delivers for Discovery Kids in Latin America

LONDON,
December 8: RDF Kids & Family's Mister
Maker has been notching up successful ratings in Latin America on Discovery
Kids.

Mister Maker airs seven days a week
in both Spanish and Portuguese on Discovery Kids, which reaches 21 million
homes across Latin America.
The show consistently ranks as the number one program on Discovery Kids in
Argentina and Brazil, and as the number two program on
the network in Mexico and Colombia.

"Mister Maker provides Discovery Kids
viewers with a fun learning experience while creating a great opportunity for
parents to interact with their kids in a positive way," said Bilai Joa
Silar, the VP and channel director of Discovery Kids, Discovery en Español and
Discovery Familia.

Henrietta
Hurford-Jones, RDF's director of international kids and family, added:
"Discovery Kids is the perfect broadcast partner for Mister Maker in Latin America. The show combines live action,
graphics and a variety of animation to bring the world of arts and crafts to
life in a really modern and ground-breaking way. We
are delighted with the success the series is having in the U.K. and
internationally."

Additionally,
RDF has appointed Exim Licensing as the local licensing agent for Mister Maker. Exim is currently in
discussions with local licensees covering all categories. The first phase will
see the launch of DVD and crafts for spring 2009. Other categories will be
signed and planned for a fall 2009 launch in key territories.

Diego
Barassi, the senior VP of regional marketing for Exim, commented, "For
Exim, Mister Maker represents key
brand values; the series is innovative, interactive and fun with a learning
element which is instrumental in creating a successful licensing program, a
true universal mass-market brand for boys and girls."

—By Kristin
Brzoznowski