Miramax Set for MIPCOM Debut, CEO to Present Keynote

PARIS: Miramax is set to take part in MIPCOM this year for the first time in the company’s history, with CEO Mike Lang to deliver a keynote address on the market’s opening day.

This marks the studio’s inaugural outing at the convention, in an effort to expand its international sales business for TV and digital, Lang said. The company has two new releases this summer: The Debt, starring Helen Mirren and Sam Worthington, and the Guillermo del Toro-produced Don’t be Afraid of the Dark, starring Katie Holmes and Guy Pearce.

“The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential,” Lang commented. “MIPCOM represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.”

“We are very pleased by Miramax’s decision to utilize MIPCOM’s significant participation of high level decision makers in the global entertainment industry as they continue expanding their operation and successfully delivering their exceptional content to new audiences,” added Laurine Garaude, the director of the television division at Reed MIDEM. “Mike Lang’s address as ‘Media Mastermind Series’ keynote speaker will be one of MIPCOM’s highlights. Mike’s deep experience in the digital arena, ranging from Miramax’s recent digital content delivery deals with Netflix and Hulu, to his early involvement with trailblazers in the digital arena and his strong relationships with other large entertainment companies and private investment firms, will be of tremendous benefit in exploring future opportunities in the world of entertainment content.”

Lang will deliver a keynote address on Monday, October 3.