MIPTV Spotlight: Applicaster

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CANNES: With technology advancements, mobile lifestyles and changing viewer habits, the demand for new entertainment experiences to accompany linear viewing is rising, and Applicaster is here to help.

“Entertainment is now served cross-screen, not only as lean-back but also as lean-forward—and audiences expect to be engaged and involved in new ways,” says Jonathan Laor, the CEO of Applicaster. “Second-screen advertising poses a new lucrative opportunity, which broadcasters recognize, too.” Applicaster offers a broadcast platform for cross-screen TV, second-screen activities and social TV experiences. “Whether [you’re looking] for a full solution or an interactive, unique module integrated into an existing app, we can help,” says Laor.