MIPCOM Spotlight: Sato Company

CANNES: The legendary Brazilian soccer star Ronaldinho Gaucho was the inspiration for the animated series Ronaldinho Gaucho’s Team, for which Sato Company is looking to shore up new sales.

The show follows a young Ronaldinho and his friends on extraordinary adventures as their magical soccer ball leads them to new discoveries. The Sato slate also includes the movie Lascados, which had a theatrical launch in Brazil this year. Nelson Sato, the company’s CEO, believes that the film has strong potential for success in Portugal, Angola and Mozambique. “Marcelo Braga, the renowned Brazilian director of Lascados, did a great job with this movie,” Sato says.         

Sato Co. is also home to productions from the Brazilian outfit Medialand. “Medialand produces good content for Brazilian audiences and deserves to share their talent with the world,” says Sato.