Monday, February 18, 2019
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Michael Börnicke

Börnicke spoke to World Screen before his resignation in September 2008. After its launch, in 1991, Premiere experienced some difficult times establishing its presence in the extremely crowded German TV landscape, one with more than 30 free-TV channels plus two very strong public-service broadcasters. But today the future is looking very bright for the leading pay-TV …

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