MercuryMedia & ITN Productions Align for Magazine Formats

LONDON: As part of a new development alliance, ITN Productions and MercuryMedia are to develop four topical magazine formats for the international market, with the titles to be launched at MIPTV.

The programs include N2K, focusing on all you need to know about pop culture, influenced by online content and social media. Innovation is a program that explores the latest in science, gadgets and cutting-edge technology. The A-List covers the week’s biggest international showbiz stories. A global version of the entertainment brand The Movie Show is already in production. Under the deal, MercuryMedia will be distributing the content worldwide.

Steve Carsey, the chief creative officer at ITN Productions, said: "We are delighted to be partnering with MercuryMedia on this very important aspect of our international strategy. Our shared ambition is to launch a range of topical, populist and contemporary programs that further grow ITN’s international business and leverages our brand values, expertise and resources for broadcasters around the world.”

Tim Sparke, MercuryMedia’s chief executive, commented: “This opportunity marks a welcome return to Mercury’s roots developing and distributing magazine shows for the global market. ITN’s production credentials in the U.K. market are beyond comparison. With our knowledge and reputation we will launch these new shows to international channels eager to show cutting-edge weekly programming.”