MDA Leads 15 Singaporean Outfits to MIPCOM

SINGAPORE, September 26: The Media
Development Authority of Singapore (MDA) will have its strongest presence to
date at this year’s MIPCOM, with 15 outfits taking part under the Singaporean
pavilion, as well as a new branding campaign entitled Singapore Media Fusion.

Representative companies at the
Singapore Pavilion include production houses Big Communications, Dream Forest,
Film Formations, Infocus Asia, Lights & Shadows, Mega Media, Oak3 Films,
Ochre Pictures, Scrawl Studios, The Right Angle Media and Threesixzero
Productions, as well as broadcaster MediaCorp, distribution outfit 6-6-8,
post-production company Infinite Frameworks and the pay-TV network Asian Food
Channel.

“In the last couple of years,
Singapore’s media industry has made significant inroads into the international
market, with a slate of co-production projects with leading international
players across various platforms, and an increasing demand for Made-by-Singapore
content,” said Dr. Tan Chin Nam, the chairman of the MDA. “Our record
participation and strong lineup of HD programs at MIPCOM 2006 demonstrate the
dynamism and diversity of our growing creative output.”

In addition to HD content, the MDA
will be showcasing at MIPCOM the new branding campaign “Singapore Media
Fusion.” Tan noted, “As the champion of Singapore’s media industry, MDA
believes it is timely to develop a strategic positioning that will allow the
industry to communicate its strengths in a coherent and compelling manner. In
addition to lending consistency to the manner in which the Singapore media
industry is represented and promoted, Singapore Media Fusion enhances
Singapore’s profile at the international level by projecting a unique voice
that harnesses the collective strengths of our media industry.”

The MDA will also launch, on
October 4, a website to accompany the campaign. singaporemediafusion.com will cultivate an online community and offer information
on Singapore’s media industry as well as trailers of local content.