Marvel Bolsters Global Digital Media Group

NEW YORK, April 23: Ira
Rubenstein will serve as the executive VP of Marvel Entertainment’s newly
launched global digital media group, and will relocate to the company’s New
York headquarters.

Reporting to John
Turitzin, the executive VP of the office of the chief executive, Rubenstein
will oversee Marvel’s digital distribution strategy across all media and
platforms. He comes to the position after more than 12 years with Sony, most
recently serving as the executive VP of Sony Pictures Digital.

“An online pioneer and
thought leader, Ira brings tremendous experience identifying and implementing
industry leading digital entertainment initiatives,” said Turitzin. “With his
expertise, Ira will be instrumental in developing Marvel’s presence in the
digital marketplace.”

“With a world-renowned
library of characters to tap into, I am very excited to join Marvel and
ultimately develop valuable digital assets that resonate with consumers and
beyond,” added Rubenstein. “This is a tremendous opportunity and I look forward
to extending the reach of these iconic properties across a whole new Marvel universe.”

—By Kristin
Brzoznowski