M6 Revenues Up 5.7 Percent

NEUILLY, January 30:
Full-year revenues for 2007 at M6 were up 5.7 percent to 1.4 billion euros,
driven by 6.9-percent rise in ad revenues.

The group’s advertising
revenues across its portfolio of services reached 695.4 million euros for 2007.
At the flagship M6, advertising was up 4 percent, while the digital channels
saw ad revenues rise 51.1 percent. The free-to-air M6 scored a 24.1-percent
share of the ad market in 2007, a 1-point increase year on year and its best
historical performance ever.

Total revenues from the
digital channels gained 32.3 percent, led by the strong performance of W9.
Other revenues gained 4.2 percent.

—By Mansha Daswani