Ludia to Roll Out Video Games for Granada’s Hell’s Kitchen

LOS ANGELES, October 26: Interactive entertainment company
Ludia has inked a multi-year, worldwide exclusive agreement to create video
games based on Granada’s Hell’s Kitchen series,
for roll out across PC, console and mobile platforms.

The game is slated to coincide with the upcoming fourth
season of Hell’s Kitchen, premiering in
the U.S. in 2008. Celebrity chef Gordon Ramsay will be featured throughout the
game. His likeness will taste and comment on the cooking creations of players
and judge their overall performance. The game will also include a recipe book
with several of Ramsay’s favorite recipes for players to print and try out on
their own.

Ludia’s founder and CEO, Alex Thabet, explained: “We are
thrilled that Granada, a highly respected and successful global media company,
is entrusting us with the Hell’s Kitchen
property. The show has millions of viewers, and the game will bring the fun of
the kitchen boot camp experience from the TVs to the PCs and consoles of this
rapidly growing audience.”

Katrina Moran, the executive VP of Granada America Digital
Media, added: “Our strategy is to exploit our brands on as many platforms as
possible and to get our content to consumers when and where they want it. The
casual games market creates added opportunities for us to engage existing and
new fans of the show. Ludia has come up with a truly original and immersive
gaming experience, which fully meets this brief. We are delighted to work with
them to expand the Hell’s Kitchen
franchise to the video game arena.”

—By Kristin Brzoznowski