Limelight Networks to Stream ITV.com’s Programming

LONDON, September 25: ITV has selected Limelight Networks, a
content delivery network for digital media, to stream live and “catch-up”
television programming on demand on its online portal ITV.com.

In addition to offering a continuous stream of ITV's four
broadcast channels, ITV.com now offers "catch-up" programming
on-demand, allowing ITV viewers across the U.K. to watch their favorite
programs via the Internet for free, up to 30 days after they are first aired.
On-demand programming available includes this year's Rugby World Cup. For the
first time, fans that miss a live broadcast will be able to watch the match in
its entirety online, at any time.

Limelight Networks worked with ITV.com to constrain the
broadcaster's online programming to only U.K.-based viewers. It also
implemented digital rights management (DRM) for the live streams, to assure
licensing adherence and to prevent unlawful reproduction of the content.

"Our viewers shouldn't have to notice the technology
behind streaming video at all—it should simply work," said Steve
White, the head of technology for ITV broadband. "That's why we chose to
work with Limelight. They have the infrastructure that can handle our high
volumes today, and moving forward as ITV.com's viewing audience expands in the
coming years."