Lifetime Ramps Up Digital Content for Runway Series

NEW YORK: Lifetime Digital is to stream full episodes of Project Runway and Models of the Runway, in addition to launching the first-of-its-kind Project Runway Buzz Room, as part of its offerings on myLifetime.com.

Full episodes of both series will stream on myLifetime.com every week after each episode first airs on Lifetime. The full episodes are in addition to the more than 500 exclusive video clips that will be launched throughout the season, giving fans behind-the-scenes insight. The Project Runway Buzz Room is a custom application that will aggregate Twitter messages and Facebook public posts around Project Runway tags and keywords. The destination will function as a centralized digital location for the stream of posts about the show, and will also feature posts from the show’s designers and models, designers from previous seasons and more.

In addition to full episodes and the Project Runway Buzz Room, other highlights of the Lifetime Digital offerings for Project Runway and Models of the Runway include Tim Gunn’s Work Room, a video of Gunn’s commentary of each designer’s look every episode; Judges’ Extended Commentaries, offering videos of everything the judges say to each designer during the episodes; and blogs from previous Project Runway designers Nick Verreos, Andrae Gonzalo and Chris March.

Further exclusive Project Runway and Models of the Runway content is available at The Weinstein Company’s Project Runway site at projectrunway.com. The website features designer interviews, special messaging to the fans and additional content such as design auctions and behind-the-scenes interviews.

"We’ve set out to create a destination that Project Runway fans will be proud of and one that truly reflects the creativity and hard work of each of the series’ 16 designers," said Dan Suratt, the executive VP of digital media and business development at Lifetime Networks. "Our goal is to satisfy the most passionate fans of the show with the behind-the-scenes content they crave and to produce a creative and cutting-edge site that takes the digital experience surrounding Project Runway to a new level."