LATV Names Rick Najera to Top Programming Spot

LOS ANGELES, March 5: The
Hispanic-targeted bilingual music and entertainment channel LATV has signed on
its fifth Post-Newsweek Stations affiliate, WJXT, in Jacksonville, Florida,
marking the network’s 30th affiliation.

WJXT will begin
broadcasting LATV on March 20 on digital channel 4.3 and on Comcast cable
channel 229. LATV's national rollout in April 2007 began with Post-Newsweek
Stations' affiliates in Houston, KPRC (NBC); Miami, WPLG (ABC); Orlando, WKMG
(CBS); and San Antonio, KSAT (ABC). LATV is multicast on these stations'
digital spectrum as a standard-definition channel. The original four
Post-Newsweek station affiliates are in the top 20 Hispanic ADIs. Later in
2007, Post-Newsweek became a minority investor in the company and holds a seat
on the board.

On the heels of adding
800,000 subscribers in San Francisco via KTVU-TV, LATV now has 30 affiliations across
the country in 16 of the top 25 Hispanic television markets. LATV is also
carried on basic cable through its affiliates and in Los Angeles on KJLA via
cable, broadcast and DBS.

"What makes this
affiliation truly unique is that WJXT's broadcasting strength is as a general
market station in a growing Hispanic market,” said Howard Bolter, LATV’s
president and COO. “This is a perfect example of LATV's crossover appeal. We
are already in 16 of the top 25 Hispanic markets in the U.S. Our goal is to be
in every TV market across the nation."

—By Irene Lew