Latin Media Corp. Lands Pre-MIPTV Sales

MIAMI: Bola Cinta, a telenovela co-produced by Latin Media Corporation and its business partner in Malaysia, has secured pickups ahead of MIPTV from buyers in Southeast Asia, the Middle East and select African territories.

The 30×1-hour football love story is slated to launch in Malaysia on Radio Televisyen Malaysia (RTM) in mid-June, in conjunction with the 2010 FIFA World Cup. Further interest for the title has been shown by broadcasters in Eastern Europe, Turkey, Latin America and China. A second season has already been planned. Bola Cinta is distributed by Latin Media Corporation in Europe, Latin and North America, along with its partner Worldwide Rights Corporation in Asia, Africa, the Middle East and Oceania.