Latin Grammys Deliver for Univision

NEW YORK, November 6: Univision’s broadcast of the 7th Annual
Latin Grammy Awards on Thursday night reached more than 11.3 million viewers
and was also the number one program in its time period in a number of major
markets among key demos, including adults 18-34, 18-49 and teens 12-17,
regardless of language.

Airing on the first night of the November Sweeps, the
broadcast attracted 5.7 million average viewers according to Nielsen Media
Research’s Fast NTI Ratings. It also attracted the highest audience of teens
12-17 in the history of the Latin Grammys, with a 57-percent increase on last
year. The awards also secured more Hispanic adults 18-49 than the combined
audiences of The Academy Awards, The American Music Awards, The Billboard Music
Awards, The Emmy Awards, The Golden Globes, and MTV’s Video Music Awards. It
also delivered nearly three times the Hispanic adult 18-49 audience of the
Latin Billboard Music Awards.

“The incredible ratings success of this year’s Latin Grammys
has, once again, firmly established Univision as the home of mega-event
television for Hispanics in the U.S.,” said Alina Falcón, the EVP and operating
manager of Univision Television Network. “The ability to attract and deliver an
audience of this size has helped clearly demonstrate Univision’s rightful place
as one of this country’s Big Five major networks.”