KidsCo Taps Former Hallmark Exec

LONDON, March 31: KidsCo
has appointed Eileen McCarthy, a former Hallmark Channel executive, as its
program director.

McCarthy most recently
served as the programming director for Asia of Hallmark Channel. Based in Hong
Kong, she made strategic decisions including identifying Oprah as a key acquisition for the channel.

McCarthy has worked in the
television industry for 25 years and has held positions at Sky Channel Racing
in Australia, Walt Disney Television in Singapore and Network 7 Australia, in
addition to her role at Hallmark Channel.

—By Ned Berke