KidsCo Names Commercial Director for W. Europe

LONDON: KidsCo has named Anna Pak as its commercial director for Western Europe.

Pak will be tasked with expanding the channel’s presence in regions where KidsCo is already available, as well as closing carriage deals in territories such as France, Spain, Italy, Portugal and the Netherlands. Pak joins KidsCo from the international news channel Euronews, where she was regional head of distribution. Pak is relocating from Paris to London and takes up her new post in December. 

“We’re delighted Anna is joining us at such a pivotal stage,” said Paul Robinson, the managing director at KidsCo. “Following our recent expansion in Asia and the successful launch into Australia, we’re looking to continue this momentum by growing our presence across Western Europe. We have content and territory deals in the pipeline and the experience Anna brings with her will be invaluable.”

Pak commented: “KidsCo is building a big reputation across the world and I’m excited to help grow its European presence. The key to success is the mixture of classic and original content that genuinely offers kids something different to the usual programming. Education is at the very top of the agenda for parents and therefore platforms who sell to this audience. There is space available for educational, entertaining shows—my goal is to make sure KidsCo fills that.”