Keshet to Bring New Game Show, Comedy Format & More to Cannes

TEL AVIV: At this month's MIPTV, Keshet International plans to introduce the new trivia game show Trade Up and the comedy format Imported, among other highlights, to international buyers at the market.

Trade Up looks on as two families compete against each other for the chance to win a car. The program has already attracted a number of major brand partners in Israel.

Imported is about an Israeli footballer whose dream of becoming an international soccer player doesn't turn out to be as glamorous as he thought. The title is available as a comedy format or as a 9×26-minute series.

Other highlights being presented by the company at MIPTV will include the established hits BOOM!, a game show format; Help! I Can't Cook, a reality format; and Your Family or Mine, a comedy format; as well as the 10-part action thriller DIG.