Kenji Ebato

Chief Manager, International Department, Toei Animation

What are your top properties for MIPTV?
Sailor Moon, Dr Slump-Arale, One Piece Strong World Movie, Marie&Gali, Master Hamsters.
Our most important priority is Sailor Moon because we are looking to expand the series throughout Europe.

Why will these programs appeal to buyers?
Toei Animation is the most recognized Japanese animation in the world – our in-house produced programs are filled with action, adventure and relatable characters that have really resonated with audiences worldwide. Buyers will be especially drawn to our programs because we have many shows being renewed for 2011 in the U.S., Italy, Europe and Asia due to their popularity with audiences.

What are your goals and expectations for MIPTV?
Our goal at MIPTV is to consolidate our existing position towards TV channels and to initiate new TV buyer connections. We also want to finalize our pre-sales for Sailor Moon with European TV broadcasters before the market.

What are the broad goals for Toei Animation’s international business in 2010?
Toei Animation is focusing on increasing broadcast and merchandising sales for our programs, building awareness about our new and existing properties, and getting more deeply involved in digital distribution.