Joost Launches Commercially

NEW YORK, May 1: The Internet TV platform Joost announced
its commercial launch today, along with new content deals with Turner Broadcasting
System and Sony Pictures Television, among others.

With today’s commercial launch, campaigns from 32
advertising partners will begin airing on the platform this month. Launch ad
partners include The Coca-Cola Company, HP, Intel and Nike. Additionally, as a
part of this launch, all existing Joost beta testers now have an unlimited
number of invitations that they can send to their friends, family and
colleagues. Both new and existing users can download a new version of Joost
today.

In related news, Joost has signed Turner Broadcasting System
on as a content partner. This will bring to the platform Aqua Teen Hunger
Force and Robot Chicken from the Adult Swim block, beginning later this week. Later this month,
CNN will bring news programs and talk shows, including Anderson
Cooper 360, Larry King Live and documentaries from CNN Productions.

Sony Pictures Television will begin offering content on
Joost; the AXN channel brand will showcase episodes of Charlie's Angels, Starsky & Hutch and SWAT,
among others. Programming from the "Funny Bone" brand, including
episodes of Action, Lenore,
the Cute Little Dead Girl, NewsRadio and Who's the Boss? will also begin airing on Joost on Thursday.

A deal with Sports Illustrated covers video shorts and interviews from this year's SI Swimsuit photo
shoots. In addition, this month the National Hockey League will begin
broadcasting a selection of vintage games from the NHL archives. Full game
replays and highlights from regular season and Stanley Cup Playoff games will follow.
In an alliance with Hasbro, Joost viewers will be able to watch two channels
based on legendary Hasbro properties: Transformers and G.I. Joe. The
Transformers channel will feature full-length episodes of the original "G1"
Transformers animated series. The G.I. Joe
channel will broadcast full-length episodes of G.I. Joe: A Real
American Hero. These programs will be
available exclusively online through Joost in the U.S.