Joost Inks Content Deal With ITN On

LONDON, October 12: ITN
On, ITN’s broadband, mobile and radio division, has announced an agreement with
Joost to provide the Internet television platform with news, entertainment and
sports content as well as a new weekly program called Movie Buff.

For Movie Buff, content will include film reviews, cinema
etiquette, movie news, red carpet premieres and interviews with Hollywood’s
A-List. Other programming included in the deal are ITN On’s weekly sports news
bulletin Sports Fix; daily
football rundown EPL; and On
This Day in History, a series of
90-second video vignettes of
historical events from ITN’s moving image library which dates back to the late
19th century.

Joost viewers will also be
able to access ITN On’s U.K., world, sports, entertainment and business news
throughout the day, as well as weather information for the U.K. and popular
travel spots around the world.

“Joost is undoubtedly
spearheading the way in making this exciting new phase of television a reality
so it is great to have the chance to work alongside them,” said Nicholas
Wheeler, the managing director of ITN On. “It is not going to be easy but ITN
has always been a pioneering company and we see our programming as a good fit
for an innovative platform like Joost.”

“With quality news,
including from the English Premier League and Hollywood, ITN will offer Joost
viewers content that appeals to both a U.K. and global audience,” added Yvette
Alberdingk Thijm, the executive VP of content strategy and acquisition for
Joost. “We’re delighted to have ITN on the platform, and look forward to adding
more content to their programming lineup.”