Jim Henson Company Boosts Brands Presence in Asia Pacific

LOS ANGELES: The Jim Henson Company has signed up new licensing agents in Asia Pacific for brands such as the preschool-targeted Sid the Science Kid and Dinosaur Train, as well as the classic Fraggle Rock and lifestyle-focused Skatelab.

Wild Pumpkin will represent various brands, including Sid the Science Kid and Skatelab, in Australia and New Zealand. Medialink will represent Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, the Philippines, Hong Kong, China and Taiwan. Empire will represent Sid the Science Kid and Fraggle Rock in those same territories.

“The Pac-Asia region offers a vast array of opportunities, and we now have solid partnerships in place with these reputable agencies that have the expertise needed to penetrate the marketplace,” said Melissa Segal, the senior VP of global consumer products at The Jim Henson Company. “The Jim Henson Company has a built-in global brand awareness and a proven track record for delivering top-quality properties that are both entertaining and educational. We look forward to offering these stellar children’s brands to the region.”