Jason Root Upped to SVP, Digital, for Nickelodeon Sites

NEW YORK, September 13:
Nickelodeon/MTVN Kids and Family Group has promoted Jason Root to senior VP of
digital for Nick.com and Nickatnite.com.

Root was elevated from his
previous position as the VP of Nick.com. He will continue to report to Steve
Youngwood, the executive VP of digital media for Nickelodeon/MTVN Kids and
Family Group. In his new role as senior VP, Root oversees all management and
creative operations for Nick.com, as well as the growth and development of
NickatNite.com, Nicktoonsnetwork.com, the youth virtual world Nicktropolis.com,
and Nickelodeon's broadband video site, TurboNick.com. He will guide the
development of immersive sites for all Nickelodeon hit television properties,
such as SpongeBob SquarePants, The
Naked Brothers Band and Avatar:
The Last Airbender, as well as
many other online Nick initiatives such as Kids Pick the President and Kids'
Choice Awards. His team will also focus on developing new digital-first ways to
help incubate properties and characters. In addition, Root will play a key role
in expanding Nick's online gaming efforts, including the existing franchise New
Game of the Week, giving it a multiplayer focus. The first new effort in this
space is 3D Slimeball on Nick.com. His group will also build multiplayer cooperative
gaming into Nicktropolis, complementing the video, safe chat, and virtual
economy capabilities already integrated into that site.

In his previous position
as VP of Nick.com, Root worked closely with network executives to execute
convergence and online interactivity around Nickelodeon's key properties and
television events, including the network's 20th Annual Kids' Choice Awards
overall online presence, which set records for kid voting, and
"BubbleCast," an early TV and online play-along application that Root
co-created. His recent successes include the interactive portion of
Nickelodeon's ME:TV—the
first television programming block featuring user-generated content provided by
kids.

Root is a seven-year
veteran of Nickelodeon and Nick.com. Prior to joining the company, he held
several new-media management positions at the Walt Disney Company, most notably
in the Disney Online group.