ITN Productions Brings on George Cudmore

George Cudmore, director of digital channels at ITV Studios’ Zoo 55, will join ITN Productions’ new digital arm as its director of digital content.

“I’m thrilled to be joining ITN Productions to work with Ian Rumsey and ITN Productions’ creative director, Georgina Mantle, to innovate and expand our reach with the launch of a brand-new digital division,” said Cudmore. “Given the vibrancy of the digital economy, it feels like a pivotal moment to bring new and exciting content, formats and partnerships to market, leveraging ITN Productions’ prowess and archive heritage to build on a great foundation in digital to date.”

Cudmore will lead ITN Productions’ new digital arm with a team of digital specialists made up of new hires and existing staff.

Joining Cudmore is Rubina Pabini, who has been promoted to the head of digital content, previously serving as the head of short form at ITN Productions. Ruby Coote joins ITN Productions as executive producer of content and development from Future, and Georgia Foxwell joins the department as executive producer of audience and social from Global.

The new division will build on the existing ITN Productions’ original shortform commissions for BBC Sounds, ITVX, Audible and others, as well as its existing YouTube channels.

“From the moment we announced the creation of ITN Productions’ digital division, we felt a real sense of excitement,” said Rumsey, managing director of content at ITN. “I’m delighted that George will be joining us to head up a specialist team of people with great talent, creativity and experience from across the industry who will join our brilliant existing staff. There’s a genuine feeling of momentum. We’re hugely ambitious for the future.”