IPTV Launch for Disney in Thailand

BANGKOK, June 22: Walt
Disney Television International (Southeast Asia) has reached a carriage deal
for Disney Channel and Playhouse Disney on True Digital Entertainment’s IPTV
platform in Thailand.

The two channels launch on
True IPTV this month. The platform offers a la carte subscriptions, with Disney
and Playhouse Disney available for $3 each per month. This is the second IPTV
carriage deal for Disney in Asia, following the rollout of both channels on
Hong Kong’s NOW Broadband TV service.

Nicky Parkinson, the SVP
and MD of Walt Disney Television International (Asia Pacific), noted, “It has
been Disney’s strategic focus to develop compelling content and utilize
leading-edge technologies in response to consumer demands of getting quality
entertainment experiences in the most relevant way. IPTV is anticipated to be a
major entertainment platform in Thailand and we are extremely excited to work
with True, an innovative industry player providing the first IPTV here, to
embrace this fast-growing opportunity and bring our two branded channels to
Thai kids and families.”

Raymund Miranda, MD of
Walt Disney Television International (Southeast Asia), added, “Being responsive
to the technological advances of TV programming distribution is a priority for
us at Disney Television and the launch of our channels on True IPTV marks an
exciting milestone in our business in Southeast Asia. In the long-term, IPTV is
expected to penetrate 55 percent of the Thai TV market and we look forward to
working with True IPTV, the leader in this space, to make that forecast a
reality.”