ION Unveils New Late-Night Block

WEST PALM BEACH, February 5: ION Media Networks is
partnering with the digital entertainment content company Bodog Entertainment
to launch a new late-night programming block.

The block will feature the mixed
martial arts series BodogFight and the
celebrity-studded reality competition Calvin Ayre Wildcard Poker. Beginning February 13, ION Television will run
original episodes of BodogFight: St. Petersburg Tuesdays and Saturdays at 11 p.m. The series will
lead up to a special event in Russia later this spring, featuring some of the
biggest names in the world of mixed martial arts.

“Having revitalized ION
Television’s more mainstream primetime content and ratings, we are now starting
to focus on expanding other important dayparts, particularly late night,” said
Brandon Burgess, the president and CEO of ION Media Networks. “Bodog’s dynamic
approach to creating and promoting innovative content is a great fit for
attracting and serving the typically younger late night audience.”

Bodog and ION Television will
collaborate on advertising sales as well as marketing and promotion for the
programming, with the launch being supported by a consumer media and marketing
campaign to promote the Bodog programs airing on the network.

ION Television reaches more
than 90 million homes in the U.S.