Intel, Yahoo! Align for TV Widgets

SAN FRANCISCO, August 21: Intel Corporation and Yahoo! are
joining forces for The Widget Channel, allowing consumers to tap into Internet
applications while watching their favorite shows.

The Widget Channel, powered by the Yahoo! Widget Engine,
will enable viewers to interact with Internet applications designed to
complement and enhance the traditional TV watching experience, delivering
content, information and community features. This will include the ability to
watch Internet video, track stocks or sports teams, interact with friends or
check news headlines.

Eric Kim, Intel’s senior VP and general manager of the
digital home group, noted: “No longer just a passive experience unless the
viewer wants it that way, Intel and Yahoo! are proposing a way where the TV and
Internet are as interactive, and seamless, as possible. Our close work has
produced an exciting application framework upon which the industry can
collaborate, innovate and differentiate. This effort is one of what we believe
will be many exciting new ways to bring the Internet to the TV, and it really
shows the potential of what consumers can look forward to.”

“On the PC and mobile devices, Yahoo! is a leading starting
point for millions of consumers around the world,” added Marco Boerries, the
executive VP of Connected Life at Yahoo! “Yahoo! aims to extend this leadership
to the emerging world of Internet-connected TV, which we call the Cinematic
Internet. By partnering with leaders like Intel, we plan to combine the
Internet benefits of open user choice, community, and personalization with the
performance and scale embodied in the Intel architecture to transform
traditional TV into something bigger, better and more exciting than ever
before. By using the popular Yahoo! Widget Engine to power the Widget Channel,
we intend to provide an opportunity for all developers and publishers to create
new experiences that can reach millions of TV viewers globally. Yahoo! plans to
enable the Cinematic Internet ecosystem, which will benefit consumers, device
makers, advertisers and publishers.”

Intel and Yahoo! are working with a range of companies that
are planning on developing and deploying TV Widgets, including CBS Interactive,
Comcast, Disney-ABC Television Group, MTV and Showtime.

—By Mansha Daswani