Imira Lands Distribution Deal for Shaftesbury Kids’ Slate

BARCELONA: Spain’s Imira Entertainment has taken on representation for a portfolio of youth programming from Shaftesbury for Latin America.

The catalogue includes live-action series such as Baxter, which Imira represents for free TV in Latin America, as well as Conner Undercover, Overruled!, Life with Derek and the TV movie Vacation with Derek, which it will represent for free TV in Latin America excluding Mexico. The deal also covers rights to the animated series Mischief City.

Christophe Goldberger, the head of distribution and marketing at Imira Entertainment, said: “This is a considerable deal for us, boosting our live action and animation offering in Latin America which is a key market for our shows. Shaftesbury has a preeminent reputation for producing kids’ series with strong international appeal, particularly in the live-action genre with titles such as Life with Derek, which has a strong track record in North America and Europe, so we are excited about introducing the slate to free-TV broadcasters in Latin America.”

“Imira has proven to be a winner in bringing programming to new audiences across Latin America,” said Shane Kinnear, the senior VP of sales, marketing and digital media at Shaftesbury. “Shaftesbury’s kids’ slate features funny, universally engaging characters that viewers in the region will undoubtedly relate to.”