Hong Kong Launch for BBC Channels

SINGAPORE, October 5: BBC Global Channels has reached a deal
to roll out BBC Knowledge, BBC Lifestyle and CBeebies in Hong Kong on IPTV
platform now TV, beginning October 17.

The Hong Kong launch marks the first time CBeebies will be
available to audiences in North Asia, and the second time that BBC Knowledge
and BBC Lifestyle have appeared anywhere in the world. The two channels had
their global launch in Singapore in July, and CBeebies rolled out for the first
time with BBC Entertainment in India in May.

Commenting on the launch, Christine Leo-McKerrow, the senior
VP of BBC Global Channels Asia-Pacific, said: "We have a long-established
relationship with now TV, with BBC Entertainment already a popular channel on
the platform. Launching three high-quality channels from one of the world's
most trusted broadcasters on now TV was a natural fit. The launch of BBC
Knowledge, CBeebies and BBC Lifestyle in Hong Kong not only reinforces our
long-term commitment to Asia but also sets a benchmark for other broadcasters
to provide quality content to the region."

Now TV will offer subscribers a package of “The BBC 5,” with
BBC Knowledge, BBC Lifestyle, CBeebies, BBC Entertainment and BBC World.
Customers can also opt for a la carte pricing.

Now TV has a subscriber base of more than 850,000, making it
the world’s largest commercial deployment of IPTV, with more than 150 channels.