Hong Kong Deals on Hit Endemol Game Shows

HONG KONG, August 24: Endemol has inked game show format
deals in Hong Kong with the terrestrials TVB and ATV.

ATV has ordered over 60 episodes of 1 vs. 100. The show is due to launch at the end of September
and will run initially as weekly specials and then as daily shows. It will be
accompanied by an interactive 3G game. TVB has signed up for 50 episodes of Deal
or No Deal for launch as a weekly series in
October. This is the first Hong Kong format deal for Endemol.

1 vs. 100 has now
been sold to 11 countries worldwide including the U.S., where it is set for a
prime-time slot on NBC, and the U.K., where it will launch on BBC One this
fall. Deal or No Deal has been picked up by over 45 countries including
the U.S. with NBC and the U.K. with Channel 4.