HIT Appoints New Licensing Agent for Southeast Asia

HONG KONG/LONDON, August 16: HIT Entertainment has appointed
Singapore-based FCI Brands as the licensing agent to represent its portfolio of
preschool properties in Southeast Asia.

FCI Brands will represent and manage licensees for HIT
Entertainment brands like Thomas & Friends, Bob the Builder, Barney
& Friends and Pingu in Thailand, Singapore, Malaysia, Indonesia,
Philippines, Brunei and Vietnam. FCI Brands will be responsible for further
developing a strong base to fully support licensees with product development,
marketing and retail activity. In addition to HIT Entertainment, FCI Brands
currently represents Turner Entertainment, PAWS Inc. and MGA Entertainment.

Antonio Huab, the Hong Kong-based VP for Asia at HIT
Entertainment, commented, “We are delighted to be working with FCI Brands, the
leading consumer products licensing group in Southeast Asia. Their proven
strength in strategic licensing, brand-building, marketing and retail programs
will definitely push our brands further. Southeast Asia is a key area of growth
for HIT and FCI Brands perfectly complements our goals.”