Heroes Creator Preps Nokia Project

SAN FRANCISCO: Nokia has tapped Tim Kring, the creator of NBC’s Heroes, to develop programming for its Ovi Store, which opens in May delivering content for a range of Nokia devices.

Nokia has signed on as a strategic partner and technology enabler for a project created by Kring, code named TEVA. It is being billed as an immersive multiplatform narrative. Nokia and Kring will launch the first mobile phase of the project this summer.

“Tim Kring is a Hollywood visionary and masterful storyteller who truly understands that the reach of the Ovi Store is a powerful way for millions of people around the world to experience the new forms of entertainment he is seeking to create,” said Tero Ojanperä, the executive VP of Nokia Services. “The Ovi Store will rely on great content partners, a compelling, relevant consumer experience and access to millions of Nokia devices to become an important new entertainment distribution platform.”

“The ability to extend storytelling past traditional audiences and reach millions of Nokia consumers through the Ovi Store is very exciting,” said Kring. “Mobile has reached a state of maturity where it is now a creative platform to tell, share and consume multi platform content and I intend to take full advantage of the infinite possiblities using technology and narrative.”