Hearst Canvas Taps Danny Baggott as Creative Director

Hearst Canvas, the creator-led digital content company launched by Hearst Networks last year, has appointed Future Studios alum Danny Baggott as creative director.

Baggott brings extensive experience in digital content and video production to the role. At Future Studios and Barcroft Studios, he oversaw editorial strategy, production and P&L management for major brands such as Truly and WhatCulture. He has developed new series, managed talent and ensured compliance and duty of care across all projects.

In his role at Hearst Canvas, Baggott will oversee the company’s creative, strategic and commercial development.

“Hearst Canvas is a rare opportunity to build something genuinely new in digital video,” Baggott said. “With Hearst’s backing, we have the freedom to experiment and create formats that resonate with global audiences. I’m excited to start building the team and focus on setting the direction for the business, forming the right partnerships and establishing the foundations for the Canvas slate.”

“We’re delighted to welcome Danny to lead Hearst Canvas,” commented Heather Jones, chief creative officer for EMEA and general manager for the U.K. at Hearst Networks, to whom Baggott will report. “His depth of experience, creative vision and proven track record make him the ideal person to shape the business, and we’re excited to see the innovative projects he will bring to life.”