HBO Latin America Signs Jamaican Broadcast Deal

January 19, 2010 World Screen

 KINGSTON: HBO Latin America Group (LAG) channels are to be broadcast in Jamaica through the signing of a new deal with Flow. 

Flow has already started to rebroadcast the HBO package developed for this region, which includes channels such as HBO, HBO Plus, HBO Family, Cinemax, Max Prime, HBO HD and the Warner Channel. Flow customers receive a free viewing until January 31, and starting February 1, viewers will be able to subscribe to the HBO channels of their choice. 

"HBO Latin America is very enthusiastic about the signing of a new and long-lasting agreement with Flow and its subscribers," said Javier Figueras, the sales VP for HBO Latin America Group. "After weeks of negotiating with us, Flow is making sure that Jamaican viewers enjoy premium programming that includes the acclaimed original series True Blood, Entourage and Hung,. We both share the mission to deliver the most innovative shows in the best technology available to the market."

Michele English, Flow’s president and COO, commented: "At Flow we continue to work towards bringing the best programming and most innovative digital cable features to Jamaica. This agreement with HBO LAG is another step in ensuring that our customers can access a wide variety of packages that they want to see at the price point that they want to spend."

Flow will offer 11 HBO channels in seven different package options—HBO Basic package: HBO Caribbean, HBO East, HBO Plus East and HBO Family East; HBO Premium package: HBO Caribbean, HBO East, HBO Plus East, HBO Family East, Cinemax East, Cinemax West, Max Prime East and Max Prime West; Cinemax package: Cinemax East, Cinemax West, Max Prime East and Max Prime West;  Cable Your Way/Al La Carte: HBO Caribbean and HBO Family; Part of Flow Watch Basic and Flow Watch Premium packages: Warner TV; Part of Flow Watch Ultimate package: HBO Caribbean, HBO East, HBO Plus East, HBO Family East, Cinemax East, Cinemax West, Max Prime East and Max Prime West; and HBO HD options available with HBO Basic and HBO Premium packages.

"We have organized the packages so customers will make the ultimate decision about what they want to watch," added English. "Flow is the only company that allows customers this level of choice and we will continue to search for ways to ensure that our customers avail themselves of the best value cable options."