HBO Central Europe Taps MarVista Exec

BUDAPEST: HBO Central Europe has appointed Marc Lorber to the new position of senior VP of original programming and production and executive producer.

Lorber comes from a role as senior VP for production at MarVista Entertainment, where he led their team responsible for TV movies, mini-series and series for networks such as Lifetime, Hallmark, MTV Networks and Syfy. Before this, he worked in London consulting for Disney-ABC International Television to oversee format sales, development and production across EMEA. He has also consulted for Fox TV Studios International, Viasat’s TV Prima in the Czech Republic, and spent more than a year in Russia with Sony working on multiple original and format productions for national broadcasters 1st Channel and CTC.

He will report to Linda Jensen, the CEO at HBO Central Europe, and will be based in Budapest. Jensen commented: “Marc’s appointment comes at a time when the demand for original production in our region is growing rapidly. He brings a wealth of experience as a successful producer in the U.S. and many of our territories, and his experience in these diverse markets will support our continuing investment in original programming for eastern and central Europe.”

Lorber added, “I am thrilled to be joining HBO Central Europe to produce the innovative and original programming that the region is demanding. And so I am looking forward to working with the diverse pool of creative talent there; who can help to create the sort of programming that HBO subscribers expect.”