Guinness World Records Partners With Joost

LONDON, April 12: Guinness World Records has reached a deal
to distribute its original programming on Joost, with more than 35 hours of the
British show Ultimate Guinness World Records initially available worldwide via the online TV platform.

Additional content from Guinness World Records will be added
each month, with the company controlling its programming line-up on Joost.

Rob Molloy, the director of television at Guinness World
Records, noted: "We are thrilled to be partnering with a company as
exciting as Joost, once again this shows how easily Guinness World Records
content can be adapted to fit into so many areas of new media and for such
varied audiences."