Good Pitch U.K. Announces Project Lineup

LONDON: The lineup for the first ever London Good Pitch, which takes place September 7 and 8, features eight filmmaking teams that have been selected from more than 100 applicants to pitch their films and outreach campaigns to an invited audience of foundations, NGOs, campaigners, advertising agencies, brands and media.

The selected filmmakers are Antony Butts (After the Apocalypse), Lesley Katon (A Very Dangerous Man), Dan Edelstyn (How to Re-Establish a Vodka Empire), Hannan Majid & Richard York (Mass e Bhat), Rosa Rogers (Casablanca Calling), Mat Whitecross (Moving to Mars), Morgan Matthews (Seventeen) and Jerry Rothwell (Town of Runners). Organizations already confirmed to attend include Amnesty International UK, The Co-operative, UNICEF, Wellcome Trust, FilmAid International, War on Want, Institute of Development Studies and Joseph Rowntree Reform Trust.

The Good Pitch is a partnership between the Channel 4 BRITDOC Foundation and the Sundance Institute Documentary Film Program, in collaboration with Working Films UK. The event will be hosted by Amnesty International at their East London auditorium and is held in association with One World Media.

“The Good Pitch is a brand new model, helping filmmakers to create partnerships with the third and commercial sectors,” said Channel 4 BRITDOC Foundation’s chief executive, Jess Search. “In this new world, charities, foundations, brands and companies with CSR agendas partner with passionate directors and producers to forge new models for funding, distribution, outreach and participation.”

“Engaging audiences with the power of a good story well-told is at the heart of Good Pitch,” added Cara Mertes, the director of the Sundance Institute documentary film program. “It extends Sundance Institute’s core commitment to supporting storytellers who capture complex truth and address the most compelling issues of our time. For social change organizations and brands committed to social responsibility, partnering with filmmakers to engage broader audiences improves the potential to create positive impact.”