Generate Bolsters Executive Team

LOS ANGELES, June 18:
Generate, a youth-targeted multiplatform entertainment studio headed up by
ex-The WB chief Jordan Levin, has opened its New York office, and has made two
new executive appointments to its sales and branded-entertainment teams.

Peggy Mansfield has joined
Generate as the senior VP of integrated sales, based in New York, and Matt
Winslow has been promoted to senior VP of branded entertainment, based in Los
Angeles. Both are newly created positions.

In her new role, Mansfield
will be responsible for initiating marketing partnerships, soliciting
sponsorships and negotiating deals related to development projects, online,
television and mobile productions and live events for Generate. She will work
closely with Winslow, who will oversee Generate's strategic partnerships and
create integrated branded-entertainment programs for the company's
multiplatform content.

Mansfield was most
recently the associate publisher at Entertainment Weekly, responsible for overseeing all aspects of sales
development, marketing, events, promotions, research and creative services for
the brand's print and online properties. Preceding her four-year run at Entertainment
Weekly, Mansfield served as the
publisher of In Touch Weekly,
and prior to that, held advertising sales or management positions with Teen
People Magazine's teenpeople.com,
MTV Networks and The Walt Disney Company.

Winslow joined Generate in
July 2007 as the VP of marketing. Prior to Generate, he served as the VP of
business development at Ignited Minds, where he played a role in developing
relationships with brands such as Nike, Jose Cuervo, Cadbury Schweppes,
Motorola and NBC Universal. Prior to Ignited Minds, Winslow was the director of
business development at The Ballpark, a sports advertising agency, and has also
worked as a marketing and development consultant with Twentieth Century Fox.

"Peggy and Matt both
have extensive experience working with brands, agencies and media companies,
which is key to Generate's approach to creating unique branded entertainment
opportunities," said Jordan Levin, the CEO of Generate. "Brands have
shown significant interest in working with Generate, and we currently have
large projects across the digital, television, mobile and live mediums in
partnership with several Fortune 100 brands. Adding proven industry talent like
Peggy and promoting Matt will enable Generate to continue to focus on
developing creative marketing solutions for brands and stay ahead of the rapid
changes that are reshaping the entertainment and media industries."

—By Irene Lew