For Dummies Brand Gets TV Extension

LOS ANGELES: A. Smith & Co. Productions has tapped Paige Davis to host its new syndicated series based on the popular For Dummies book series.

Life For Dummies will cover a wide range of topics through a combination of interviews, studio demonstrations, field segments and personal testimonials. In keeping with the For Dummies brand, information will be presented in a simple, humorous style, incorporating graphic imagery. Life For Dummies will be executive-produced by A. Smith & Co. founders Arthur Smith and Kent Weed and produced by Davis.

Smith stated, "The For Dummies brand has penetrated our culture and we are looking forward to furthering its presence by offering a programming experience that feels as the books do—very accessible as well as interesting and informative. We also have the luxury of working again with Paige, and we know her hands on approach and enthusiasm will ensure that all viewers walk away feeling just a bit smarter."

Davis and A. Smith & Co. Productions have worked together before on Trading Spaces for TLC.