FloRacing 24/7 Channel Launches on The Roku Channel

FloSports has launched FloRacing 24/7 on The Roku Channel.

“Launching on The Roku Channel marks a pivotal moment in our off-platform distribution expansion,” said Dave Stelnik, VP of business development at FloSports. “Roku’s streaming footprint is unparalleled in North America, and this partnership builds on our commitment to meet our fans where they are. Through FloRacing 24/7, we have the opportunity to introduce millions of new fans to the best live motorsports for free on their Roku TVs and devices.”

The launch of FloRacing 24/7 on The Roku Channel starts with the livestream of the NASCAR Whelen Modified Tour from Martinsville Speedway on March 27. It continues with the zMAX CARS Tour, Interstate Batteries High Limit series, Lucas Oil Late Model series, along with programming from special national events like the Chili Bowl Nationals, Tulsa Shootout and more.