FLO TV to Feature Shark Week Mobile Channel

SILVER SPRING/SAN DIEGO: In celebrating the 22nd year of Shark Week, Discovery Communications has teamed up with FLO TV to launch a dedicated mobile channel that will feature full-length programs, among other highlights.

FLO TV’s dedicated Shark Week channel will serve as the mobile destination for cable’s longest-running programming event, featuring four full-length premiere programs from this year’s network lineup. There will also be a host of programs featured from previous years. The Shark Week channel will run on the FLO TV service from August 1 to 14.

"We are thrilled to add Discovery Channel’s Shark Week to FLO TV’s stellar content lineup," said Jonathan Barzilay, the senior VP of programming for FLO TV. "Shark fans will be able to watch exciting footage of this television event directly from their mobile device and in stunning clarity." 

"For 22 years, Shark Week has been a fan favorite and brand defining event for Discovery Channel," added Rebecca Glashow, the senior VP of digital media distribution for Discovery Communications. "By collaborating with FLO TV, we can extend this annual rite of summer to a whole new audience and bring fans another way to enjoy Shark Week with the high-quality mobile viewing experience that FLO TV offers. The Shark Week mobile channel on the FLO TV service is part of our ongoing strategy to provide consumers with the ability to satisfy their curiosity and engage with Discovery’s award-winning content on any platform."