Finnish, Russian Deals for CIMG

CANNES, October 13: Comcast International Media Group (CIMG)
has signed a new two-year deal with MTV OY in Finland for 600 hours of
programming, including the new reality series Victoria Silvstedt: My Perfect
Life, in addition to renewing its agreement
with MTV Russia.

The 600-hour package for MTV OY’s Sub
TV, Ava TV and Max TV channels includes programs such as Pam: Girl on the Loose, Keeping Up with the Kardashians
and Snoop Dogg Father Hood.

“CIMG’s celebrity reality fare
continues to score high points with international audiences,” said Duccio
Donati, the senior VP of CIMG. “We’re pleased to extend our partnership with
MTV OY to deliver to viewers in Finland our signature top-rated programming,
including Keeping Up with the Kardashians and Snoop Dogg Father Hood, as well as our latest titles Pam: Girl on the Loose and Victoria Silvstedt: My Perfect
Life.”

“E! and The Style Network
programming is an important part of our scheduling when reaching audiences who
like to see up-to-date celebrity, entertainment and fashion programming,” added
Jani Hartikainen, the head of acquisitions for MTV Media in Finland. “I think
Comcast International Media Group delivers very high-quality content that
viewers enjoy to watch, and of course, it's a pleasure to have such huge stars
as Pamela Anderson, Snoop Dog and Victoria Silvstedt on our channels.”

In a separate deal, CIMG renewed
its long-term programming deal with MTV Russia, extending its agreement with
the network that serves Russia, Moldova, Armenia, Kazakhstan and Kyrgystan.
MTV Russia will continue to air CIMG programs like
Girls of the Playboy Mansion, Dr. 90210, E!’s Countdown and Forbes Magazine Specials, The E! True Hollywood Story and Battle of the Hollywood Hotties.

—By Kristin Brzoznowski