FIC Launches New Sales House in Asia

HONG KONG: Fox International Channels is set to launch Fox One Stop Media (FOSM), an advertising sales house in the Asia Pacific that represents STAR, FOX and National Geographic brands.

FOSM will coordinate media buying services for 28 channel brands, including National Geographic Channel, National Geographic Channel HD, Nat Geo Adventure, Nat Geo Wild, Nat Geo Music, FX, FOXCRIME, FOX, FOX Movies, FOXLife, FOX History & Entertainment, FOX Sports, STAR World, STAR Movies, Channel [V] International, Baby TV, tvN, Fox News, Sky News, as well as the STAR India and STAR Greater China channels operating outside of their home markets. The company’s channel portfolio reaches more than 500 million cumulative subscribers in Asia and more than a billion cumulative subscribers globally. FOSM also features.FOX Online Networks.

Current clients in Asia include Omnicom Media Group and GroupM, among other media networks.

"To make the most efficient use of their resources in today’s complex media environment, advertisers must precisely select the mix of media, markets and approaches that best matches their target audience," said Jonathan Ellis, the senior VP of revenue and partnerships for ox One Stop Media. "Making this fast and easy, ox One Stop Media has scale and scope, with a network of 10 sales offices in Asiato locally execute multi-market solutions capable of reaching more than 500 million cumulative homes in Asia and more than 1 billion cumulative homes worldwide. FOSM also has unbeatable depth, with a rich choice of genres across non-linear channel, online and mobile platforms." 

"As a leading agency in the industry that offers sophisticated marketing solutions, we leverage our close partnership with ox One Stop Media to deliver superior return-on-investment to our clients," commented Barry Cupples, the CEO for Asia Pacific at Omnicom Media Group. "FOSM is a sophisticated and realistic solution, allowing our clients to connect with more of their target market and multiple channels than would be possible from any other single source, and with much greater ease." 

Added Mark Patterson, the CEO for Asia Pacific at GroupM, “We specialize in creative and integrated marketing strategies aimed at consumers in one or several markets here in Asia. Fox One Stop Media works with our agencies to rapidly design and execute complex local, multi-local or pan-regional campaigns for our clients, allowing us to centrally manage them from Asia. Their enhanced sales house is truly localized, always professional and we are encouraged by what FOSM are attempting to do."