Facebook, iQIYI Execs Set for MIPCOM Keynotes


Dr. Gong Yu, founder and CEO of iQIYI, as well as Matthew Henick, head of content planning and strategy at Facebook, and Paresh Rajwat, director of video at Facebook, are on the roster to deliver Media Mastermind Keynotes at MIPCOM.

As part of the China Country of Honour’s conference program at MIPCOM, Dr. Yu will deliver a keynote in the Grand Auditorium on October 16 at 4:40 p.m. He founded iQIYI in 2010 and has been its CEO ever since. Under his leadership, iQIYI has grown into the country’s largest video and entertainment platform both in terms of user base and viewing time.

On October 17, Henick and Rajwat will discuss Facebook’s evolving video strategy following the global rollout of the platform’s flagship video destination, Facebook Watch. They will discuss how Facebook is developing social video experiences in Watch that encourage interaction between fans and creators and will unveil new content updates that underpin this strategy, that mark the platform’s international arrival.