ESS & ESPN International Ink Cricket Deal

June 27, 2012 World Screen
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SINGAPORE: ESPN International has scored a broadcast deal for the Caribbean with ESPN STAR Sports (ESS) for International Cricket Council events and the Champions League Twenty20 through 2015.

 

The four-year deal covers events such as the 2015 ICC Cricket World Cup, which will be held in New Zealand. The agreement is for terrestrial, cable, satellite and new-media platforms. The ICC events will be broadcast on two ESPN Caribbean networks—ESPN Caribbean and ESPN 2 Caribbean—and on ESPNPlay.com.
 
The Champions League Twenty20 deal builds on ESPN’s current three-year deal, extending it for an additional three years. This pact covers all of ESPN Caribbean’s media platforms.
 
“We are delighted to again showcase talented cricketers from the West Indies who will play in the ICC World Twenty20 and the Champions League Twenty20 later this year, as well as the crown jewel of cricket—the ICC Cricket World Cup—in 2015,” said Bernard Stewart, the VP of ESPN Caribbean and Maritime Media. “Cricket is essential to our programming in the West Indies and has a dynamic following there. This long-term agreement reinforces our commitment to providing world-class cricket to Caribbean fans.”
 
“We have succeeded in securing some very significant long-term broadcast partnerships for the ICC events and we are very pleased to be working with ESPN to showcase an exciting calendar of ICC cricket events in this cricket market,” added Anurag Dahiya, ESPN STAR Sports’ senior VP of corporate development and cricket rights. “This exciting partnership underscores our commitment to serving cricket fans in the Caribbean.”