Entertainment Rights Secures Broadcast Deal for Postman Pat in China

LONDON, April 12: Entertainment Rights has licensed all 80
15-minute episodes of Postman Pat to
CCTV in China for premiere this year as part of the children’s block, CCTV-kids.

This marks the first time that Postman Pat will appear on Chinese television. As a result of the
deal with CCTV, Postman Pat will
be exposed to 96 percent of China, reaching an audience in excess of 600
million, including 367 million children. The series has now been licensed to
over 100 countries around the globe, including the U.S., U.K., Japan, France,
Germany and Italy.

ER also hopes to capitalize on China’s lucrative toy
market—the industry is currently estimated to be worth US$1.3
billion—and is developing a comprehensive consumer products program for
the series, with full brand rollout in China tentatively scheduled for 2008.

Jane Smith, the chief creative and commercial director of
Entertainment Rights, commented: “We are delighted to be partnering with CCTV,
the home of top quality programming in China. The CCTV-kids broadcast platform is universally trusted and is the
ideal launch pad for the Postman Pat
brand in China. We look forward to working closely with CCTV and we are sure
that with out combined expertise the Postman Pat brand will soon become a firm favorite in millions
of Chinese households.”