Endemol UK Acquires Stake in MoMedia

LONDON, August 20: Endemol UK has secured a 25-percent stake in digital entertainment producer and
distributor MoMedia International.

As part of the investment, Peter Cowley, the managing
director of digital media at Endemol UK, has joined the board of MoMedia
International. The deal follows Endemol UK’s announcement last year that it had
set up a digital media fund of up to £15 million to be invested over an initial
period of up to three years. The purpose of the fund is to acquire a portfolio
of assets specializing in digital platforms such as mobile, broadband, IPTV and
video on demand.

Founded in 2005 by CEO Lucas Bertrand and COO Mark Benmore,
MoMedia is an international producer and aggregator of digital entertainment.
Since its launch, the company has grown to manage the digital rights of more
than 50 production companies around the world. MoMedia’s client base includes
Yahoo!, AOL, BT Vision, MSN, 3, Vodafone and T-Mobile. The company distributes
content globally into over 35 countries, specializing in mobile, broadband
Internet, IPTV and video on demand. MoMedia also creates original programming
and channels that are designed specifically for digital platforms.

Cowley commented: “MoMedia has an impressive entrepreneurial
track record in areas that to us represent strategic opportunities for growth.
Our involvement with them will further expand our digital content production
and our capacity to create new entertainment properties in this field.”