Endemol Shine Brasil & A Fábrica Team for Vertical Micro-Dramas

Endemol Shine Brasil and A Fábrica, both part of Banijay Americas, have partnered to create a slate of vertical micro-dramas.

Under the partnership, Endemol Shine Brasil will lead productions and negotiations with brands and platforms, while A Fábrica will spearhead creative development and screenwriting across the new slate.

Endemol Shine Brasil recently delivered an 89-episode micro-drama for a major vertical content platform, now in postproduction. The company has also been greenlit for two additional projects, totaling 147 episodes. In parallel, two further productions are in development for Globoplay, in partnership with A Fábrica, which is leading script development.

“Micro-dramas are a clear market trend, and we are proud to be among the first Brazilian production companies to invest at scale,” said Nani Freitas, CEO of Endemol Shine Brasil. “As audiences embrace highly bingeable short-form stories, we remain focused on expanding our vertical soap slate with the quality that defines Endemol Shine Brasil. Our partnership with A Fábrica enhances the creative depth and allows us to broaden our exploration of the format.”

Luiz Noronha, executive director of A Fábrica, added, “The rise of vertical storytelling reflects a major shift in how audiences consume content. It demands its own creative language and narrative logic, and by bringing together our scripted expertise with Endemol Shine Brasil’s market acumen, we can integrate micro-dramas into our broader creative strategy.”